Brands Looking for Micro Influencers
Over the past few years, more and more businesses use micro influencers in their marketing campaigns. You likely know what an influencer is, especially if you follow celebrities or other famous people on social media.
Sometimes, these influencers have too large of a following, making it difficult for any customer to connect. This concept is part of the reason why micro-influencer marketing is on the rise.
You can find brands looking for micro influencers and the benefits for these companies in the information provided below. Learn more about what exactly a micro influencer is, and discover how one can help your business gain more customers.
What is a Micro-Influencer?
If you are one of many brands looking for micro influencers, you likely want to know what one is. The idea behind this term varies from one person to the next, so you may see a different definition elsewhere.
Most individuals agree that micro influencers have at least 10,000 followers on any social media platform. Some experts state that these individuals can have up to 50,000 friends or subscribers.
Micro influencers work within a specific niche, and they specialize in those subjects. If you are one of the many brands looking for influencers, you will know right away what these individuals enjoy.
Typically, micro influencers are not celebrities and are not in the public sector. They are typically people with a large social media following who care deeply about their followers.
Why Do Businesses Like to Use Micro-Influencers for Marketing?
If you are one of the brands looking for micro influencers, you may wonder if the search is worth it. Many businesses like to partner with these individuals for several reasons, as seen in the following information.
Most customers will trust a micro-influencer before a standard advertisement. They will see the information as personal to their needs. They feel as if they have a relationship with the micro influencer so they will want to use what the social media stars recommend.
Most of the time, the brands that pay influencers choose to use them because they work in a specific niche. The target audience of the company and the social media star are the same. You will, because of the recommendations made by the micro influencer, increase your leads.
Benefits that Come with Working with Micro-Influencers
A couple of the benefits of becoming one of the brands looking for micro influencers are above. In the information below, you will find those advantages and others. influencers can help you with your marketing budget, your sense of authenticity, your scale of influence, and your customer engagement.
A Sense of Authenticity
If you are one of the brands that work with influencers, you can know that you will increase trust among your customers. Most of your leads, some studies stating as much as 82%, will follow a recommendation of a micro influencer.
Your customers will see these micro influencers as friends. The smaller the following that someone has on social media, the more likely they interact with your potential customers. These followers will naturally see this relationship as mutual, opening the door up for a certain level of trust.
Most of the micro influencer’s followers will not see them as their closest friends. They will, however, think that social media stars are authentic. Ultimately, if you are one of the brands looking for micro influencers, you will want to work with someone with a high level of trust.
You will look for companies that follow multiple social media stars with millions of followers if you want to learn how to find brands looking for influencers. Typically, these internet sensations have a large audience, but they do not have a high level of customer engagement.
If someone has over 100,000 followers, studies show that they drop over 20% in engagement. Customers start to feel as if these individuals are not as authentic as they initially thought.
Brands looking for micro influencers, on the other hand, find that the social media stars they work with care deeply for their audience members. The fans that micro influencers have genuinely want to build relationships, and that feeling is reciprocal. This reason is why trust levels are so high among potential customers, as mentioned above.
Find Customers within Your Niche
Brands looking for micro influencers want to work with someone who is within their niche. Every one of these social media stars has a specific platform that they enjoy sharing about in their posts.
If you are a social media star and want to look for micro influencer opportunities, you need to ensure that you promote specific material. Businesses will look for individuals who share the same values or who enjoy the types of products and services they sell.
As a micro influencer, you can work with the company to share detailed information about the brand. You should have a desire to help the business, and it should, in turn, help you grow. Your customers will see the seamless transition you offer between personal content and sponsored posts.
Affordability for Your Marketing Budget
Brands looking for micro influencers may have a smaller marketing budget. Sponsored posts with the top celebrities and social media sensations are relatively rare. It is expensive to work with these well-known figures.
If you want to get a sponsored post from Kylie Jenner, for instance, you will need to pay at least $800,000. If you have a smaller budget, it is much better to find a micro influencer who wants to grow their following and who loves their customers.
If you want to learn how to become a micro influencer on Instagram or another social media platform, you need to make yourself look reliable. Businesses want to work with someone who meets their budget and who will provide a high return on their investments.
Scale of Influence
As mentioned, brands looking for micro influencers know that they can reach anywhere from 10,000 to 50,000 additional customers. Most of the time, these individuals have interests in the specific niches that the company is a part of.
When learning how to become a micro influencer on Instagram or another social media platform, you will work closely with the company sponsor. They will teach you about making demographical targets.
Businesses will need your posts to reach specific audience members, meaning you need to narrow down who will see your information. On most of the available social media platforms, you can choose geolocations for your posts. This information will ensure that only specific individuals within that region see the sponsored content that you create with the company.
The Four Rs that Determine How Much Influence a Micro-Influencer Has
When you learn how to approach brands as an influencer, you will understand that you need to show them how you can provide for the four Rs. You have to prove that the content you will present is resonant, has a wide reach, is relevant, and will provide a high return on investment.
You need to determine if the content shared by the micro influencer resonates with the individuals who follow them. This point will help to determine the level of connection and trust that the social media star has with their audience members.
If you are wondering how to become a micro influencer on Instagram, take the time to engage with your audience members. Ask them about the types of content they like to see the most. Focus on those posts, ensuring you get the maximum amount of engagement possible.
As a business, you need to pay attention to the number of likes and comments that a micro influencer has. See how many shares their posts have, as this metric is the ultimate determination of resonance. Customers will only share content if they think it is relevant to other people.
Micro influencers will naturally have a smaller reach than the biggest social media stars. Despite this fact, you need to ensure that the followers are real and have a strong engagement with the individual.
Look at the micro influencer’s posts to determine if a lot of people engage with them. Make sure the audience genuinely seems interested in what the person has to say on their social media platforms.
You can test out this level of engagement for yourself. Take some time to ask the micro influencer questions on their posts, or share their content on your personal feed. Wait to see if the micro influencer replies to your comments to determine the level of engagement that they offer.
Brands that work with micro influencers have to determine if the social media stars they want to partner with are relevant. You will need to ensure that the target audience of the influencer is appropriate for your company.
You will want the micro influencer to already have information about the products or services that your brand offers. At the very least, the information should be similar enough so that there is a smooth transition.
If there is an opportunity for crossover, do not be afraid to take a chance and reach out. If you are a home decor brand, you could partner with someone who enjoys cooking or providing information about kitchen supplies. You and the micro influencer could share information on making this room of the home more comfortable for all of your hosting needs.
Return on Investment
Finally, you need to determine if a micro influencer you work with will provide you a high return on investment, or ROI. Give any social media star a chance, and wait to see if you start to receive revenue.
You will want to move on to another micro influencer if you determine that you will not achieve a profit. Ultimately, you want to work with someone who will encourage their followers to inquire about your services or purchase a product from your company.
When finding someone who will help you make a high return on investment, you will need to think about the three other Rs. Determine if they post content within your niche, and ensure they have an engaged customer base.
Uses of Marketing through a Micro-Influencer
Brands looking for micro influencers do so to help their marketing strategies fall into place. Ultimately, they want to generate more leads so that they can increase the level of revenue they bring in on a monthly or yearly basis. If you want to become a micro influencer, you have to learn how you will help a business through their marketing ideations.
Increase In Business Awareness
Brands that work with micro influencers first want to increase awareness. Most of the time, these companies are relatively new, so they want to draw in a larger customer base. When you share content concerning a specific brand, your followers are more likely to research that business.
You need to look for micro influencer brand deals with companies who have a desire to grow if you have an interest in this type of sponsored content. Take the time to work with the business to determine how often they want you to write posts or other information.
Some of these businesses that want to drive awareness do so because they are in the middle of tough financial times. When more individuals learn about a company, they will start to make purchases. Ultimately, this increase in revenue will help a company get back on its feet.
Drive Traffic Upward
If you want to learn how to find brands looking for influencers, you have to understand that you will help these companies increase their traffic. Your followers will visit the business’ website or storefront, especially if you are local.
When you drive a brand’s traffic upward, customers are more likely to make purchases that help to increase a company’s revenue. When a business makes more money, they are more likely to continue working with you for their marketing plan.
Businesses do not only want to focus on monetary gains when driving traffic upward. When more customers visit their websites, they are more likely to give a greater sense of understanding. They can develop more trust with the companies that you represent as a micro influencer.
Engage with Your Company's Audience
Finally, if you want to learn how to approach brands as an influencer, you have to be ready to increase customer engagement. Take the time to learn more about the company, understanding more about the types of products and services they provide.
Once you understand more about the company, you can offer your followers better information about it. Your customers trust you, meaning they will follow through with any information you provide to them.
If there are specific products you enjoy from a business, provide detailed information about them to your customer base. Ultimately, this will help drive revenue for a company so that you can continue working with them.
Incentivizing Micro-Influencers to Work with Your Business
If you are one of the brands looking for micro influencers, you should know that you are not alone in your search. There are so many companies, even right now, incorporating these social media stars into their marketing plans.
You need to have a strong incentive program in place if you hope to become the brand that a micro influencer chooses. Offer high payment to start, if your marketing budget allows. If the micro influencer continues to drive your revenue upwards, provide them with a raise.
You can also provide the micro influencers with free products. This method of incentivizing allows the social media stars to test out the products so that they can give an honest opinion to their fan base.
Choosing the Best Marketing Content as a Micro-Influencer
When you learn how to approach brands as an influencer, you have to understand how to discuss the type of content you need to post. As mentioned above, it needs to be relevant and within the business’ niche.
When posting content, you need to make sure that it is not too sales-like. These types of posts can turn your fan base off. They will immediately recognize that you are only in it for the money, even if that is not true.
Become a Micro-Influencer
If you want to learn how to find brands looking for influencers, you need to determine your social media following and your relevance. As a micro influencer, you have to be relevant and you need to have customers who are within a specific niche. Your fan base trusts you, and you can help a brand grow their revenue.
If you are one of the brands looking for micro influencers, you need to open a door of communication. Make a budget for your marketing plan to ensure you can provide the best incentives to these social media stars.
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