What is Information Architecture?

Have you ever gotten lost on a website? 

That website probably lacks appropriate information architecture. 

For example, by sorting out all your content, into pages, posts, categories, subcategories, tags, etc, this minimizes people getting lost on your site. 

Information Architecture is extremely important.

Because it can make you earn or lose a lot of money.

Think about it, 

Let’s say you are running an E-Commerce site, and your site is lacking proper Information Architecture, your potential customers will get frustrated and leave because they didn’t find what they were looking for. 

Start with gathering your visitors’ goals. What are they looking for on your site? Are they seeking entertainment? Seeking education…looking to buy a product or service?

After identifying the goal, create a flowchart and organize all your ideas to help reach the site’s mission.


Clever Tip