Design Levels for Product Designers
Job titles can sometimes appear very confusing and make us question where to position ourselves. Although it might change from company to company, here’s a basic hierarchy ladder to serve as a rough guide.
Google Design Levels
- Intern: User Experience Design
- Lvl 3: Interaction/Visual Designer II
- Lvl 4: Interaction/Visual Designer II
- Lvl 5: Senior Interaction/Visual Designer
- Lvl 6: Staff Interaction/Visual Designer
- Lvl 7: Senior Staff Interaction/Visual Designer
- Lvl 8: Principle Designer
Facebook Design Levels Example
In Julie Zhuo’s article “How to Work with Designers” she describes how the designer responsibility increases while working on a profile design:
- Designer Lvl 1: Design a form for people to edit their profile, very scoped.
- Designer Lvl 2: Design the best interface to edit their profile.
- Designer Lvl 3 (broad): Design a system for editing across everything profiles, posts, settings, etc.
- Designer Lvl 3 (deep): Design a way to get users to want to update their profiles. A designer should ask questions to understand the users’ motivations and needs when updating a profile.
- Designer Lvl 4: Design a solution to increase the authenticity of users among your app. What’s the ultimate goal? Maybe profile design is not the right way to answer it.
- Designer Lvl 5: Identify the biggest product problem with your app/ company/site and design a solution. At the highest level, the best designers drive the vision for a product.
Shir is a senior product designer at Salesforce and the founder of Startup Designers, a design community with over 9K members. Shir teaches in the B.des program at the Holon Institute of Technology and is currently an MBA candidate at IE business school.