If there’s one thing that you can count on, it’s that the internet is going to continue to change. One of the most popular ways of sharing information with others via social sites or other platforms is through videos. This is because videos are the best way to get information to others in short, entertaining fashion.

Not wanting to be left out of the video revolution, Facebook has created something called Reels, which are short videos (up to 60 seconds in length) that can be enhanced with music and special effects. It’s the perfect way for businesses to advertise their products/services or for influencers to highlight themselves.

As an incentive to get users to post Reels on their pages, Facebook is offering to pay for the content, which may have you wondering how to earn money from Facebook Reels.

Since we want to see you become a success, we are going to explain the Facebook Reels bonus program and give you some tips on how to earn as much money as possible. Keep reading!

How to Earn Money from Facebook Reels

When learning how to earn money from Facebook Reels, it’s helpful to know what the monetization requirements are. The program is sponsored by Meta (which is what Facebook changed its name to), and it plans on investing more than $1 billion in videos on the Facebook site.

Before uploading your videos and thinking you’re going to be able to cash in on some money, you need to understand the rules and requirements, including the following:

Step 1: Abide by the Facebook Community Standards

Facebook wants to make sure that everyone who uses their platform feels safe and heard, so they’ve developed some community standards that all users have to abide by — and these also apply when creating Reels for your page.

One of their biggest commitments is to allow people to talk about the things that matter to them, without being abusive or abused. They try not to limit anyone’s expression, but the standards by which the judge conversations fall into the following categories:

  • Authenticity – Facebook wants everyone on the site to be themselves; they won’t put up with misrepresentations
  • Safety – Facebook will remove content that they feel is threatening to others or has the potential to silence, intimidate or exclude others
  • Privacy – Facebook wants to protect personal privacy and information so that users can openly share on the social media platform
  • Dignity – Facebook expects everyone to treat all people with dignity and respect without harassment or degradation

All of these are applied when it comes to uploading Reels to your page. If you don’t follow these rules, you won’t be eligible to participate in the program and earn money for your videos.

Step 2: Agree to the Partner Monetization Policies

In addition to the community standards, you are also expected to follow the Partner Monetization Policies to be able to earn money from your Reels. When it comes to the Facebook reels monetization requirements, there is a list of rules you have to abide by. These fall into the following categories:

  • You have to create content on an eligible surface
  • You have to reside in an eligible country
  • You have to share authentic and original content
  • You have to abide by their payment terms

These are just of few of the requirements necessary to start earning money. You can find out the rest by going to Facebook’s monetization policies page.

Step 3: Adhere to the Content Monetization Policies

When wondering how to earn money from Facebook Reels, not only do you need to abide by the community rules and agree to the Partner Monetization Policies, but you also have to know the Content Monetization Policies.

In essence, there is a long list of different videos and formats that you can’t add to your page. If you do, then you lose your chance of making any money from your Reels. Some of these formats include:

  • Static videos
  • Embedded ads
  • Looping videos
  • Text montages
  • And more

There are also specific behaviors that you can’t engage in, as well as restricted categories of content. Before uploading your Reels, it’s in your best interest to find out what you can and can’t upload to ensure you make as much money as possible from this endeavor.

Step 4: Understand the Facebook Reels Monetization Requirements

When learning how to earn money from Facebook Reels, the next thing you need to do is understand the Facebook Reels monetization requirements. These are broken down into several different categories, including the following:

In-Stream Ads Eligibility

If you have a Facebook Page (such as for a business), then you can use in-stream ads. You have to publish videos from your Page, meet the Partner Monetization policies and meet the eligibility criteria for live and/or on-demand videos. Your page must also have a minimum of 10,000 followers.

Fan Subscriptions Eligibility

When it comes to this criterion, access to this is by invitation only.

Branded Content Access and Policies

If you are posting branded content onto your Facebook Page, it has to comply with Facebook’s Branded Content Policies, which restricts specific types of content, including banner ads and roll ads.

You also have to have request access to tag a business partner with any branded content you post. If you decide to use Brand Collabs Manager, you have to apply for the program.

When it comes to Stars Eligibility and Access and Paid Online Events Eligibility and Access, these sections of the monetization requirements are the same as the Branded Content Access and policies.

However, when learning about how to earn money from Facebook Reels, the goal with the Stars program is that eventually, viewers will be able to send content creators stars while they watch their Reels. This will result in a one-cent payment from Facebook.

Step 5: Become a Member of the Facebook Reels Program

The Facebook Reels Play Bonus Program is an invitation-only option that can net you up to $35,000 a month. If you are part of the program and your videos get at least 1,000 views during a 30-day time period, you get paid a bonus.

Currently, this program is only available in certain countries, but it should expand to others soon.

The payment for overlay ads is split between you and Facebook, with 55% of the revenue heading your way, and 45% of the money going to the social media site.

When it comes to the Reels program that could potentially earn you money, in addition to following all of the rules and requirements we’ve listed above, you also have to have at least five videos on your page, along with 600,000 minutes of viewership that occurred in the last 60 days. This gives you the option to embed ads into your videos.

Other Things About Facebook Reels You Should Know

The steps listed above are part of the process necessary to be considered for their new money-earning program. Some of the other things that you need to know about include the following:

Embedded Ads in Facebook Reels

One of the things that the new Facebook Reels has done is made it possible for individuals and businesses to add banners ads and sticker ads to their videos; it opens up new opportunities for you to share your products and/or services with other users, as well as to potentially earn sales and money.

Facebook Reels Algorithm

Facebook uses a sophisticated algorithm to determine which posts are shown in a user’s Feed. However, when it comes to Reels, the Facebook Reels algorithm doesn’t follow the same set of rules. In many ways, Reels and Stories are separate from the main feed.

The formula is just as complicated for this particular algorithm and seems to be based on who a user follows, the content the user is interacting with and their location. Facebook is testing out placing some Reels in users’ Feeds. Depending on the success of this endeavor, this could result in getting more views for your content.

Reels for Businesses

In addition to wondering how to earn money from Facebook Reels, you might also be asking, “How can I earn money from Instagram Reels,” especially if you are a business. One of the best ways to use this option to your advantage is to post the right type of videos, including the following:

Create Authentic Content

Instagram is owned by Facebook, so many of the same community rules that apply there also apply on Instagram. Being authentic ensures that everyone on the site has a pleasant experience — it also ensures that you aren’t making promises to potential customers that you can’t fulfill.

Trying to mend a broken reputation is incredibly challenging, assuming you ever get the chance. Keep yourself in good graces by only creating videos that are true to who you are as a business. Most people appreciate authenticity.

Develop Educational Videos

Teaching people how to use your products is a great way to get them to watch your videos, but don’t limit yourself to just the things you sell. If your business has other skills and/or tips and tricks you can share with people, upload those videos as well.

The more videos you upload, the more reasons you give people to come to your site and learn about what you have to offer.

Showcase New Products

The only way customers are going to hear about your new products is if you share that information with them. If you’re excited about what you have to offer, let the world know. The more excited you are, the more thrilled you can make others about what you have.

Videos Are the Wave of the Future

If you haven’t figured it out yet, videos are the wave of the future, and you really should be thinking about jumping on the bandwagon before it’s too late. Facebook is doing what it can to cash in the video phenomena, and they are trying to help others turn this into a lucrative practice with Reels.

The goal for this is to be fun and help highlight your brand or business. At the moment, it’s an exclusive offer from Facebook, but it could be just what you need to launch your company to new heights.

If you are wondering how to earn money from Facebook Reels, you’ll need to be aware the following:

  • Abide by the Facebook Community Standards
  • Agree to the Partner Monetization Policies
  • Adhere to the Content Monetization Policies
  • Understand the Requirements for Facebook Reels Monetization
  • Become a Member of the Facebook Reels Program

The above article may contain affiliate links, which help support Clever Sequence

Latest Guides